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From his tone, it seemed that even he was surprised and tickled to be saying Houlihan. But out of the hundreds of contemporary and designer pants, of the cargoes and leggings and boyfriend khakis stretching across the country in a blur, the jbrand houlihan is certainly worth noting.

Since the end of January, its manufacturer, J Brand, who has sold more than 75,000 pairs from the style and has 40,000 pairs on back order. In 33 years Ive never shipped anything such as this, Jeff Rudes, the founder and leader of J Brand, said now, noting that some customers have offered to prepay for the $230 style. Bloomingdales who has sold thousands, according to Mr. Doroff, who would like more. Barneys New York has 1,000 pairs of Houlihans on reorder, with waiting lists at its stores. The Intermix chain said hello has sold 2,000 pairs.

J Brand, a 5-year-old company based in California, is widely distributed, and this particular cargo style has apparently done well everywhere, although the hard-to-get factor may be exaggerated. On Monday, I counted five pairs at Bergdorf Goodman, along with a number of Web sites indicated which they had them.

Still, there\\\'s no denying their hot-item status. Although Mr. Rudes might sell more jeans and leggings, the need for the pricey Houlihan, which J Brand considers a novelty style, continues to be exceptionally intense. Fashion blogs happen to be discussing the style since February - the fit seems to be the main draw - and you will find scads of pictures of Houlihan-supportive celebrities, including Rihanna and Jessica Alba.

The military-style pants were aptly named, too - after Hot Lips Houlihan with the movie and television series M*A*S*H.

Mr. Doroff declared the response to the pants was immediate and persuasive. Noisy. February, a Bloomingdales manager about the West Coast alerted him an order had out of stock in a matter of days. Then Mr. Doroffs 12-year-old daughter told him she wanted a couple of Houlihans. By that time, however, they were sold out at Bloomingdales in New York.

In Mr. Doroffs view, the Houlihan has been successful because of the lightweight yet rugged fabric, the faded olive color as well as the popularity this spring of cargo pants along with other military looks. They business has been a little tough, he explained. We needed some newness available in the market. He added, talking about Mr. Rudes, He was the newness.

The Houlihan consists of a Japanese cotton twill which contains two percent Lycra. In addition to a vintage wash, it\\\'s got smooth cargo pockets plus a tapering fit that ends with zippers externally the legs. Mr. Rudes said, Its all about the fit.

Anyone who has tried on the Houlihans would likely agree. Although their skinny line appears unforgiving, they may be very flattering. They act as well with sandals and sneakers as stilettos.

The resemblance of Balmains cargo pants doesnt go unnoticed, either, although the Balmains are about $2,000 and have, as if it could make that big an improvement, top-stitching on the thighs to enhance the worn look. Mr. Rudes said his pants were within the pipeline before Balmain showed the style in Paris last October. Lets face it, he added. Were not Balmain.