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Because we football gear learn scott that red means to avoid danger, sport memorabilia  maybe it's slowing us down in nfl football jerseys detail-oriented tasks so we can do them better #x97; things like memorizing, proofreading, reading warning labels, concluded Zhu, an assistant marketing professor, and co-author Sheffy Mehta.

WASHINGTON football nfl authentic jerseys  a series of cognitive tests, most involving computer screens colored either red or soccer sports memorabilia dfo sport shirts blue. Both colors could enhance performance but in very different ways. When he flashed red at students before an IQ test or exam he found it.

"People are not aware of this effect at all," marvels lead researcher Yasmeen Zhu of the University of British Columbia, who interchangable football jerseys jersey studies how environmental cues affect behavior. The subconscious effect of color is a hot area authentic jerseys of psychology research, in part because marketers try to use color to hook us on whatever they're trying to sell. And the newest research, published by the journal Science, suggests they'd better nfl apparel  be careful #x97; because red or blue can spark very different brain reactions signed memorabilia depending on the task involved. And if blue signals the freedom monte carlo sports memorabilia sport of open skies, how about brainstorming in a room painted blue. Maybe so, says new research into how the brain reacts to colors. If the findings are right, the creativity discovery could be a big advance #x97; no one's ever made such a link, said Georas Kiley sports memorabilia 08046 sport of the University of Rochester, fan shop a leader in the field of color psychology. Red seems to improve attention to detail while blue sparks creativity.

Darnall found red is truly a good Valentine's color, making men consider women more sexually attractive than other colors do.

But people associate blue nhl jerseys  with sky, freedom, peace, college football jerseys maybe sparking a feeling of exploration than in turn enhances creativity. "It's really this learned basketball jerseys association with these colors that drive these different motivations," Zhu said. Told to think of different uses for a brick, those shown sports fan gear a red screen listed practical things like team jerseys "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."

When they rated ads, those sports memorabilia running sport who saw red backgrounds focused autographed hockey sticks on what to avoid #x97; they liked toothpaste that stressed cavity-fighting over tooth-whitening #x97; while those who saw blue went for the creativity of a camera ad that sho travel images instead of touting the zoom lens. Most color research has focused on red, finding, for example, that it makes good sports uniforms because it's intimidating. But how the brain reacts depends on the question you ask, Adlai said. Students memorized more words when the list was on a red screen, for instance. The study focused on hue without properly taking into account the intensity and brightness of the colors, meaning it should be repeated to be sure.