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Today, there are millions of people using mobile phones across the world. One of the key features of a mobile phone is to send and receive short messages called SMS. It has become an important tool for both individuals and organizations. An individual uses it to communicate with friends, relatives and colleagues whereas an organisation uses it to advertise and market their products, services and establish brands. Companies and marketers use bulk SMS service to send out information about their products and new services to thousands of people.

Bulk SMS service has many advantages. It does not require any kind of voice interaction with the customer nor does it disturb the end user in any way. The receiver is free to read as and when he feels like. Also, composing and dispatching SMS takes less time as compared to making a phone call or writing an e-mail. SMS is opened instantly as people carry their mobile phones with them unlike computers which are not accessible at all times. Bulk SMS is an absolutely flexible and ideal form of marketing method. The process of sending bulk SMS is absolutely easy and does not require any kind of formal training.

SMS Advertising is the cheapest way of making your company and product known to the world. The best benefit of Bulk SMS is you can reach to all your customers individually who are interested in your product. Hence, increasing your sale and gaining more profit. This small gadget based advertising tool can go on uninterrupted 24x7. Through this two-way communication, an interested prospect can reply to the message and get any required information. Appointments can even be made and rescheduled with just a few words exchanged.

has evolved tremendously over a short period of time. Today, it is not only used for routine product launches and brand building but also used for various corporate tasks such as collecting feedbacks, doing surveys, polls and also for providing information on demand. There are several other mobile based advertising avenues such as web banners, application banners and game advertisements available in the market but bulk text message or SMS remains the most preferred choice.

An SMS gateway is a way of sending a text message with or without using a mobile phone. Typical use of a gateway would be to forward simple email to a mobile phone recipient. It can also be useful in developing web applications that we can interact with via Short Messaging Service. Bulk SMS services are used by many corporate, stock brokers and financial institutes.

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